Wordcamp Columbus 2 / Podcamp Ohio 3

This is a test proposal.

Hi,

I would like to speak on best practices for Search Engine Optimization and how it relates to the Wordpress platform. I'm the SEO Director at People To My Site in Gahanna and an avid fan of all things Wordpress!

I actually spoke on this topic as part of a panel last year with Nate Riggs. I would love another chance to speak.

Thanks,
Jacob Stoops

In this session, attendees will learn a frame work that will allow them to build business blogging strategies that will move the needle on their unique objectives.

We'll review some of the tactics and tools that small business owners, independent contractors and even blog teams in large organization need to drive a blog that gets read.

You can expect take away answers to questions like:

- How do I get started in designing content strategy that will actually support my business objectives?

- Who from my business should be blogging and how do I manage the team?

- What is SMO and why should I care?

- How important is video, and how can I use it?

- One my blog is up and running, what's the next step?

- Nate Riggs

2010 has been a year of consolidation and rationalization for social media within the mix of accepted marketing methods. There are now hundreds of books written and published about social media, its impact for business and our thoughts of community.
Businesses have identified that stat-tracking software packages like Radian 6 and Alterian can provide statistics about consumer sentiment and can attempt to empirically calculate ROI, but they have also learned that the stats and how they are collected are highly flawed.
My presentation will briefly touch on these topics but will focus primarily on the "milkshake" of digital marketing techniques that has worked for both small businesses as well as large Fortune 100 companies that my company has worked with.

I am looking forward to again presenting to the fantastic group of Podcamp Ohio attendees.

FYI, I will be touching on WordPress, as well since that is the only web development/CMS tool that we use.

In this session, attendees will learn some basic concepts of how online advertising works and tips for saving money when purchasing ads online.

I'll review some of the tactics web professionals or small business owners can use to evaluate online advertising opportunities and run online ad campaigns as cost-effectively as possible.

Some the key takeaways will include:
- An overview of common terms and practices in the online advertising industry
- Understanding the supply and demand ratio of online advertising and how to use it to your advantage
- Why CPC (Cost Per Click) advertising is almost always a better deal than CPM (paying for ad impressions)
- How to “run the numbers” to establish your Return on Investment goals and expected results before starting your ad campaign

My name is Cliff Ravenscraft and I am a full-time podcast producer/consultant/coach. I started out podcasting as a hobby in December of 2005. What started out as a hobby, turned into an undying passion for podcasting and all it's possibilities.

After working as an insurance agent for 11 years, I left the world of the "JOB" to do podcasting full-time.

In this session, I'll share the many revenue streams of income that I have found through podcasting.

I have been developing on the WP framework for 3+ years and would like to talk about designing and implementing a killer theme. I have developed SAAS and countless themes for our clients using WP and would like the chance to share my knowledge with the masses. I am a regular contributor to WPbeginner.com.

Depending on how much time is allotted I would like to speak about laying out a theme in Photoshop to coding it up in WP and all of the pitfalls in between. The talk would include best practices like CSS sprites and possibly some insights into WP3.0 and how to use the new features.

Are you trying to grow your business? LinkedIn is the perfect tool for finding your target prospects, building a relationship and generating revenue – but only if you use it correctly! I’ll share the best tips and strategies to utilize LinkedIn to take your business to the next level. It will address the key parts of the profile to set you apart from your competition and get you found in searches, which applications are best, how to utilize groups and the Answers section to establish yourself as an expert, and – most importantly – how to use the advanced search and Companies functions to find your target client. LinkedIn is also a great resource to find a new job and many of these strategies can easily be leveraged for job search as well.

I'm also presenting this program at PodCamp Cleveland on May 1st.

Learn how to begin using Audacity to quickly edit your podcasts.

Learn hidden tricks, helpful plugins, and effective workflows to continue using free Audacity in a professional environment. Includes some rarely known secrets for great audio that rivals the $300 software!

Think you know a thing or two? Why not share it on the radio – internet radio that is. BlogTalkRadio has millions of listeners and tens of thousands of hosts. Pick a topic and someone is talking about it. You could be sharing your expertise and connecting your company to people all over the world through internet radio. Join me to talk about how to use this social media platform to propel your company into people’s businesses, homes, and computers.

Phil Grimes, Security Analyst with MicroSolved, Inc. (MSI), an information security service company, will present a helpful approach for hardening a WordPress website so it will be "hardened" against security threats and attacks. Granted most blogs won't give an attacker access to any truly sensitive data; but in our continued efforts to fight the good fight, the MSI Team feels any breach prevented is a battle won in an endless war. Why risk having your blog disturbed by malice if it can be prevented? Learn how to safeguard your WordPress site!

This session is a primer on how the mySQL database is used in conjunction with WordPress to manage the content, configuration and users for your Blog.

Targeted towards novice users, non-programmers and non-computer-geeks, we will cover...

1. Introduction to the mySQL database engine.

2. How mySQL is used with a WordPress blog.

3. How your Hosting Company handles your mySQL database.

4. How to Backup your mySQL database.

5. How to Move your mySQL database to another hosting site.

6. How to Secure your mySQL database as used with WordPress.

7. Tools and Techniques.

8. Questions and Answers.

Attendees are encouraged to bring questions about their WordPress and mySQL setup. We do not intent to cover custom modifications to a database, however, we can provide tips if there is sufficient interest in that topic.

Brian Lockrey
614-947-3608
http://assist-data.com
@1datarecovery

Curious about location-based services like Foursquare and Gowalla? They do seem to be the object of a lot of buzz lately, but will they ever gain mass appeal like Twitter and Facebook have done?

Take Foursquare, for example. It is just over a year old and doesn't even have 1 million users; yet venture capitalists are pouring $100 million into the social media newbie.

This session will provide an overview of location-based services (LBS) and tell you why you should take notice of them if you haven't already.

- What is the adoption rate of LBS, and who are the people using them?
- Do location-based services make sense for your business?
- How to integrate LBS into your existing social media marketing plans
- Measuring the success of LBS efforts

If you have already been creating content for a podcast, a blog, or a website, why not try to sell some content?

In this session, the positives and the negatives of various approaches to setting up and integrating members areas with WordPress will be discussed. Additionally, attendees will see, step-by-step, how to set up their own members areas to sell information products such as PDF eBooks, mp3 audio files, videos, and more.

About John Cook:
John Cook recorded the videos and set up a members area for the Create 3D Games website (http://www.create3dgames.com). Also, John set up the members area and is developing the training for the How To Website (http://www.howto.ws). In addition to setting up members areas, John, a WordPress user since 2006, wrote WordPress Entrepreneur (http://www.amazon.com/Wordpress-Entrepreneur-Setup-Customize-Website/dp/1440410224) and developed the WP Video Tutor plugin (http://wordpress.org/extend/plugins/wp-video-tutor/) with the goal of helping beginners use WordPress.

While some bloggers and podcasters concentrate on building their personal brand, others (like Girlfriendology.com and Hoperatives.com) work towards building an online community centered around a central theme. In this session, Debba Haupert of Girlfriendology and Tom Streeter & Carla Gesell-Streeter of Hoperatives will discuss and share the techniques they use to bring together members of their two online communities. Though girlfriends and believers in better beer (in Cincinnati and beyond) can be very different, Debba, Tom and Carla will compare and contrast their community building successes, their misses and their upcoming plans.

(Due to a prior commitment, we are requesting a morning session.)

I would like to speak about the membership sites for people who are thinking about getting into the business. Here's an outline of

Here's a brief outline of what I plan to cover:

1. Is a membership site right for your business? Debunking the hype.
2. Common membership site models and their advantages/disadvantages.
3. How to develop your content strategy.
4. Resources (and links) to help you create a WordPress based membership site.

My objective is to make this an interactive session with useful takeaways for attendees of all levels. It will provided information about the business side of membership sites plus technical information for the non-technical person.

My business, WishList Master, helps content creators (consultants, trainers, coaches, bloggers and marketers) build WordPress based membership sites. We help them from the initial concept through planning, design, installation, integration, training and management. I am a certified WishList Member developer.

Please don't hesitate to e-mail me if you have any questions.

WordPress is licensed under the GNU General Public License ("GPL"). That means it's open sourced. But with every license, there are terms and conditions you must abide by.

Those terms are widely misunderstood and debated. In the WordPress community, you've got WordPress on one side and some premium theme developers on the other.

My talk will simply point out the issues. Then I'll step out of the way as hopefully the audience battles out the issues. That is, I'm not solving anything or giving out any legal advice with this "primer".